The hypothetical website redesign of Mercy Corps was a self-motivated project I took on over the course of 3 days. Mercy Corps’ U.S. headquarters are located in Portland, though their reach is far spread. After talking to friends who work there about the importance of their message having more of a global reach, I started to wonder the ways they could best be able to do that affordably and efficiently. Personally, I’ve supported Mercy Corps’ mission and relied on their website for information for several years. Having this experience, I decided to dive deeper into the overall user experience and layout. I wanted to see if I could make the website more visually stimulating and user friendly, without compromising the breadth of information offered. Below are four spreads that would make up the homepage.
The Design Approach
I first began this project by dissecting the main page. I noticed that the message of who Mercy Corps was as an organization was being minimized, and the style of the overall layout felt outdated despite it’s current information. Starting from these observations, I began laying out a new way to highlight a few key sections: who they are, a donation portal, article access, stories, photos and petitions. In addition to redoing the layout, I adjusted the accented colors to make them easier to look at when paired together without compromising the organization’s main logo color, red. The circles contributed a visual cue to their global reach, as well as adding a contemporary touch. I believe these few adjustments are the beginning of a fresh approach to an organization that contributes an incredible amount to our local Portland community as well as our global community.
Images are property of Mercy Corps.
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